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ON THE PROMINENCE OF AUTHENTICITY IN THE AI-POWERED MEDIA CLUTTER.

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Title: ON THE PROMINENCE OF AUTHENTICITY IN THE AI-POWERED MEDIA CLUTTER.
Alternate Title: Autenticita jako příslib důvěry v záplavě mediálního obsahu generovaného umělou inteligencí.
Authors: ŠTRACH, PAVEL1 pavel.strach@savs.cz
Source: Marketing Science & Inspirations. 2026, Vol. 21 Issue 2, p58-61. 4p.
Database: Business Source Ultimate
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              Text: 2026
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