Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions.

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Bibliographic Details
Title:	Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions.
Authors:	An, Jake¹ (AUTHOR) jake.an@uts.edu.au, Bonfrer, André² (AUTHOR), Eckert, Christine^1,3 (AUTHOR)
Source:	Journal of Marketing Research (JMR). Mar2026, p1.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1177/00222437261433457