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Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions.

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Title: Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions.
Authors: An, Jake1 (AUTHOR) jake.an@uts.edu.au, Bonfrer, André2 (AUTHOR), Eckert, Christine1,3 (AUTHOR)
Source: Journal of Marketing Research (JMR). Mar2026, p1.
Database: Business Source Ultimate
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  Data: Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions.
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        Value: 10.1177/00222437261433457
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              Text: Mar2026
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