APA (7th ed.) Citation

Mandania, R., Cadogan, J., Liu, J., & Kazmi, N. (2026). Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach. Journal of Service Research, 29(3), 445. https://doi.org/10.1177/10946705251365524

Chicago Style (17th ed.) Citation

Mandania, Rupal, John Cadogan, Jiyin Liu, and Nayyar Kazmi. "Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach." Journal of Service Research 29, no. 3 (2026): 445. https://doi.org/10.1177/10946705251365524.

MLA (9th ed.) Citation

Mandania, Rupal, et al. "Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach." Journal of Service Research, vol. 29, no. 3, 2026, p. 445, https://doi.org/10.1177/10946705251365524.