Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach.
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| Title: | Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach. |
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| Authors: | Mandania, Rupal1 (AUTHOR) r.mandania@lboro.ac.uk, Cadogan, John2 (AUTHOR), Liu, Jiyin1 (AUTHOR), Kazmi, Nayyar3 (AUTHOR) |
| Source: | Journal of Service Research. Aug2026, Vol. 29 Issue 3, p445-463. 19p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10946705 |
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| DOI: | 10.1177/10946705251365524 |
