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Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach.

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Title: Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach.
Authors: Mandania, Rupal1 (AUTHOR) r.mandania@lboro.ac.uk, Cadogan, John2 (AUTHOR), Liu, Jiyin1 (AUTHOR), Kazmi, Nayyar3 (AUTHOR)
Source: Journal of Service Research. Aug2026, Vol. 29 Issue 3, p445-463. 19p.
Database: Business Source Ultimate
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An: 195340382
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PubType: Academic Journal
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  Data: Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Service+Research%22">Journal of Service Research</searchLink>. Aug2026, Vol. 29 Issue 3, p445-463. 19p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/10946705251365524
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 445
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      – TitleFull: Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach.
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            NameFull: Mandania, Rupal
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            NameFull: Cadogan, John
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            NameFull: Liu, Jiyin
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            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
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              Value: 29
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            – TitleFull: Journal of Service Research
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