Facing "Yes," backing "No": judging product efficacy via body orientation.
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| Title: | Facing "Yes," backing "No": judging product efficacy via body orientation. |
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| Authors: | Wang, Xingang1 (AUTHOR) wxg263@126.com, Liu, Zhitong2 (AUTHOR) liuzhitong125@126.com, Guo, Maiju1 (AUTHOR) guomaiju@163.com |
| Source: | Journal of Product & Brand Management. 2026, Vol. 35 Issue 6, p802-815. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 10610421 |
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| DOI: | 10.1108/JPBM-08-2024-5384 |
