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Facing "Yes," backing "No": judging product efficacy via body orientation.

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Title: Facing "Yes," backing "No": judging product efficacy via body orientation.
Authors: Wang, Xingang1 (AUTHOR) wxg263@126.com, Liu, Zhitong2 (AUTHOR) liuzhitong125@126.com, Guo, Maiju1 (AUTHOR) guomaiju@163.com
Source: Journal of Product & Brand Management. 2026, Vol. 35 Issue 6, p802-815. 14p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195341202
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Label: Title
  Group: Ti
  Data: Facing "Yes," backing "No": judging product efficacy via body orientation.
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  Data: <searchLink fieldCode="AR" term="%22Wang%2C+Xingang%22">Wang, Xingang</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> wxg263@126.com</i><br /><searchLink fieldCode="AR" term="%22Liu%2C+Zhitong%22">Liu, Zhitong</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> liuzhitong125@126.com</i><br /><searchLink fieldCode="AR" term="%22Guo%2C+Maiju%22">Guo, Maiju</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> guomaiju@163.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Product+%26+Brand+Management%22">Journal of Product & Brand Management</searchLink>. 2026, Vol. 35 Issue 6, p802-815. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195341202
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1108/JPBM-08-2024-5384
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 802
    Titles:
      – TitleFull: Facing "Yes," backing "No": judging product efficacy via body orientation.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Wang, Xingang
      – PersonEntity:
          Name:
            NameFull: Liu, Zhitong
      – PersonEntity:
          Name:
            NameFull: Guo, Maiju
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10610421
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            – Type: volume
              Value: 35
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Product & Brand Management
              Type: main
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