APA (7th ed.) Citation

Bravin, M., Clegg, M., Hofstetter, R., Pouly, M., & Berger, J. (2026). How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media. Journal of Marketing, 1. https://doi.org/10.1177/00222429261466668

Chicago Style (17th ed.) Citation

Bravin, Marc, Melanie Clegg, Reto Hofstetter, Marc Pouly, and Jonah Berger. "How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media." Journal of Marketing 2026: 1. https://doi.org/10.1177/00222429261466668.

MLA (9th ed.) Citation

Bravin, Marc, et al. "How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media." Journal of Marketing, 2026, p. 1, https://doi.org/10.1177/00222429261466668.