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How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media.

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Title: How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media.
Authors: Bravin, Marc1 (AUTHOR) marc.bravin@hslu.ch, Clegg, Melanie2 (AUTHOR), Hofstetter, Reto3 (AUTHOR), Pouly, Marc1 (AUTHOR), Berger, Jonah4 (AUTHOR)
Source: Journal of Marketing. Jun2026, p1.
Database: Business Source Ultimate
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        Value: 10.1177/00222429261466668
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        Text: English
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              Text: Jun2026
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