Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy.
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| Title: | Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy. |
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| Authors: | Le, Nguyen1 (AUTHOR) lenguyen@iuh.edu.vn, Do, Duy Quy1 (AUTHOR), Nguyen, Xuan Truong1 (AUTHOR), Nguyen, Thi Lien Hoa2 (AUTHOR) |
| Source: | Journal of Marketing Communications. Aug2026, Vol. 32 Issue 5, p521-551. 31p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13527266 |
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| DOI: | 10.1080/13527266.2024.2413401 |
