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Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy.

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Title: Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy.
Authors: Le, Nguyen1 (AUTHOR) lenguyen@iuh.edu.vn, Do, Duy Quy1 (AUTHOR), Nguyen, Xuan Truong1 (AUTHOR), Nguyen, Thi Lien Hoa2 (AUTHOR)
Source: Journal of Marketing Communications. Aug2026, Vol. 32 Issue 5, p521-551. 31p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195472006
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Communications%22">Journal of Marketing Communications</searchLink>. Aug2026, Vol. 32 Issue 5, p521-551. 31p.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/13527266.2024.2413401
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      – Code: eng
        Text: English
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        PageCount: 31
        StartPage: 521
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      – TitleFull: Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy.
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            NameFull: Le, Nguyen
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            NameFull: Do, Duy Quy
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            NameFull: Nguyen, Xuan Truong
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            NameFull: Nguyen, Thi Lien Hoa
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            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
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              Value: 32
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            – TitleFull: Journal of Marketing Communications
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