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Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands.

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Bibliographic Details
Title: Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands.
Authors: Ryu, Kyungin (AUTHOR), Miller, Elizabeth G (AUTHOR), Godfrey, D Matthew (AUTHOR)
Source: Journal of Consumer Research. Aug2026, Vol. 53 Issue 2, p347-368. 22p.
Database: Business Source Ultimate
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Description
ISSN:00935301
DOI:10.1093/jcr/ucaf055