APA (7th ed.) Citation

El Midaoui, Y., Dessart, L., & Standaert, W. (2026). Unpacking negative brand engagement: The role of brand and chatbot expectation violation. Journal of Product & Brand Management, 35(7), 921. https://doi.org/10.1108/JPBM-03-2025-5889

Chicago Style (17th ed.) Citation

El Midaoui, Youssra, Laurence Dessart, and Willem Standaert. "Unpacking Negative Brand Engagement: The Role of Brand and Chatbot Expectation Violation." Journal of Product & Brand Management 35, no. 7 (2026): 921. https://doi.org/10.1108/JPBM-03-2025-5889.

MLA (9th ed.) Citation

El Midaoui, Youssra, et al. "Unpacking Negative Brand Engagement: The Role of Brand and Chatbot Expectation Violation." Journal of Product & Brand Management, vol. 35, no. 7, 2026, p. 921, https://doi.org/10.1108/JPBM-03-2025-5889.