Unpacking negative brand engagement: the role of brand and chatbot expectation violation.
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| Title: | Unpacking negative brand engagement: the role of brand and chatbot expectation violation. |
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| Authors: | El Midaoui, Youssra1 (AUTHOR) Youssra.Elmidaoui@uliege.be, Dessart, Laurence1 (AUTHOR) Laurence.Dessart@uliege.be, Standaert, Willem1 (AUTHOR) Willem.Standaert@uliege.be |
| Source: | Journal of Product & Brand Management. 2026, Vol. 35 Issue 7, p921-936. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 10610421 |
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| DOI: | 10.1108/JPBM-03-2025-5889 |
