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Unpacking negative brand engagement: the role of brand and chatbot expectation violation.

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Title: Unpacking negative brand engagement: the role of brand and chatbot expectation violation.
Authors: El Midaoui, Youssra1 (AUTHOR) Youssra.Elmidaoui@uliege.be, Dessart, Laurence1 (AUTHOR) Laurence.Dessart@uliege.be, Standaert, Willem1 (AUTHOR) Willem.Standaert@uliege.be
Source: Journal of Product & Brand Management. 2026, Vol. 35 Issue 7, p921-936. 16p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195601581
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Product+%26+Brand+Management%22">Journal of Product & Brand Management</searchLink>. 2026, Vol. 35 Issue 7, p921-936. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195601581
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1108/JPBM-03-2025-5889
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 16
        StartPage: 921
    Titles:
      – TitleFull: Unpacking negative brand engagement: the role of brand and chatbot expectation violation.
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            NameFull: El Midaoui, Youssra
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            NameFull: Dessart, Laurence
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            NameFull: Standaert, Willem
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            – D: 01
              M: 11
              Text: 2026
              Type: published
              Y: 2026
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              Value: 10610421
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              Value: 35
            – Type: issue
              Value: 7
          Titles:
            – TitleFull: Journal of Product & Brand Management
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