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Unpacking negative brand engagement: the role of brand and chatbot expectation violation.

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Bibliographic Details
Title: Unpacking negative brand engagement: the role of brand and chatbot expectation violation.
Authors: El Midaoui, Youssra1 (AUTHOR) Youssra.Elmidaoui@uliege.be, Dessart, Laurence1 (AUTHOR) Laurence.Dessart@uliege.be, Standaert, Willem1 (AUTHOR) Willem.Standaert@uliege.be
Source: Journal of Product & Brand Management. 2026, Vol. 35 Issue 7, p921-936. 16p.
Database: Business Source Ultimate
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