Murtagh-Boehm, D., Pur, S., & Maul, L. (2026). Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel. Proceedings of ISPIM Conferences, 1.
Chicago Style (17th ed.) CitationMurtagh-Boehm, Diana, Sabine Pur, and Ludwig Maul. "Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel." Proceedings of ISPIM Conferences 2026: 1.
MLA (9th ed.) CitationMurtagh-Boehm, Diana, et al. "Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel." Proceedings of ISPIM Conferences, 2026, p. 1.
Warning: These citations may not always be 100% accurate.