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Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel.

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Title: Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel.
Authors: Murtagh-Boehm, Diana1 diana.murtagh-boehm@iu.org, Pur, Sabine1 sabine.pur@iu.org, Maul, Ludwig2 ludwig.maul@lehre.dhbw-stuttgart.de
Source: Proceedings of ISPIM Conferences. 2026, p1-11. 11p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195661064
AccessLevel: 2
PubType: Conference
PubTypeId: conference
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 1
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      – TitleFull: Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel.
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            NameFull: Pur, Sabine
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            – D: 01
              M: 06
              Text: 2026
              Type: published
              Y: 2026
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