Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel.
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| Title: | Playing with Business Models: Emerging Technologies at LEGO, Hasbro, Mattel. |
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| Authors: | Murtagh-Boehm, Diana1 diana.murtagh-boehm@iu.org, Pur, Sabine1 sabine.pur@iu.org, Maul, Ludwig2 ludwig.maul@lehre.dhbw-stuttgart.de |
| Source: | Proceedings of ISPIM Conferences. 2026, p1-11. 11p. |
| Database: | Business Source Ultimate |
| Description not available. |
