Nahm, I., Wiseman, P., Ahearne, M., & Tirunillai, S. (2026). High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration. Journal of Marketing, 1. https://doi.org/10.1177/00222429261436003
Chicago Style (17th ed.) CitationNahm, Irene, Phillip Wiseman, Michael Ahearne, and Seshadri Tirunillai. "High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration." Journal of Marketing 2026: 1. https://doi.org/10.1177/00222429261436003.
MLA (9th ed.) CitationNahm, Irene, et al. "High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration." Journal of Marketing, 2026, p. 1, https://doi.org/10.1177/00222429261436003.
Warning: These citations may not always be 100% accurate.