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High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration.

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Title: High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration.
Authors: Nahm, Irene1 (AUTHOR) iynahm@umn.edu, Wiseman, Phillip2 (AUTHOR), Ahearne, Michael3 (AUTHOR), Tirunillai, Seshadri3 (AUTHOR)
Source: Journal of Marketing. Mar2026, p1.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195745743
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration.
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      – Type: doi
        Value: 10.1177/00222429261436003
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      – Code: eng
        Text: English
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        StartPage: 1
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      – TitleFull: High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration.
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            NameFull: Ahearne, Michael
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              Text: Mar2026
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