High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration.
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| Title: | High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration. |
|---|---|
| Authors: | Nahm, Irene1 (AUTHOR) iynahm@umn.edu, Wiseman, Phillip2 (AUTHOR), Ahearne, Michael3 (AUTHOR), Tirunillai, Seshadri3 (AUTHOR) |
| Source: | Journal of Marketing. Mar2026, p1. |
| Database: | Business Source Ultimate |
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