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Skin Game's Storytelling Strategy in Building Brand Image as a Basic Skincare for Indonesian Skin.

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Title: Skin Game's Storytelling Strategy in Building Brand Image as a Basic Skincare for Indonesian Skin.
Authors: Maharani, Nirwasita Fathinah1 nirwasita.maharani@binus.ac.id, Aras, Muhammad1
Source: INKUBIS: Jurnal Ekonomi dan Bisnis. 2026, Vol. 8 Issue 2, p1058-1076. 19p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 195827389
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Skin Game's Storytelling Strategy in Building Brand Image as a Basic Skincare for Indonesian Skin.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195827389
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.59261/inkubis.v8i2.194
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 19
        StartPage: 1058
    Titles:
      – TitleFull: Skin Game's Storytelling Strategy in Building Brand Image as a Basic Skincare for Indonesian Skin.
        Type: main
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            NameFull: Maharani, Nirwasita Fathinah
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            NameFull: Aras, Muhammad
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          Dates:
            – D: 01
              M: 07
              Text: 2026
              Type: published
              Y: 2026
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              Value: 8
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            – TitleFull: INKUBIS: Jurnal Ekonomi dan Bisnis
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