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OMNI Channel: Is It Really Omni?

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Title: OMNI Channel: Is It Really Omni?
Authors: Bhardwaj, Preshth1 (AUTHOR) preshth@rediffmail.com, Mohapatra, Sanjay1 (AUTHOR)
Source: Asian Journal of Management Cases. Sep2026, Vol. 23 Issue 2, p144-159. 16p.
Database: Business Source Ultimate
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        Value: 10.1177/09728201231169871
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        Text: English
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        PageCount: 16
        StartPage: 144
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              M: 09
              Text: Sep2026
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              Y: 2026
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