APA (7th ed.) Citation

Soto-Santos, R. S., Zamudio, M. K. T., & Cancharí-Preciado, M. A. (2026). Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets. International Review of Management & Marketing (IRMM), 16(5), 230. https://doi.org/10.32479/irmm.23271

Chicago Style (17th ed.) Citation

Soto-Santos, Romina Selena, Madison Kimberly Terreros Zamudio, and Miguel Angel Cancharí-Preciado. "Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets." International Review of Management & Marketing (IRMM) 16, no. 5 (2026): 230. https://doi.org/10.32479/irmm.23271.

MLA (9th ed.) Citation

Soto-Santos, Romina Selena, et al. "Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets." International Review of Management & Marketing (IRMM), vol. 16, no. 5, 2026, p. 230, https://doi.org/10.32479/irmm.23271.