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Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets.

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Title: Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets.
Authors: Soto-Santos, Romina Selena1 mcancharip@ucvvirtual.edu.pe, Zamudio, Madison Kimberly Terreros1, Cancharí-Preciado, Miguel Angel1
Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 5, p230-239. 10p.
Database: Business Source Ultimate
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An: 195981061
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PubType: Academic Journal
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      – Type: doi
        Value: 10.32479/irmm.23271
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 230
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      – TitleFull: Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets.
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            NameFull: Soto-Santos, Romina Selena
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            NameFull: Zamudio, Madison Kimberly Terreros
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            NameFull: Cancharí-Preciado, Miguel Angel
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            – D: 01
              M: 09
              Text: 2026
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              Y: 2026
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              Value: 16
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