Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets.
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| Title: | Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets. |
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| Authors: | Soto-Santos, Romina Selena1 mcancharip@ucvvirtual.edu.pe, Zamudio, Madison Kimberly Terreros1, Cancharí-Preciado, Miguel Angel1 |
| Source: | International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 5, p230-239. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 21464405 |
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| DOI: | 10.32479/irmm.23271 |
