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EMBEDDING CYBERSECURITY COMPETENCES IN UNDERGRADUATE MARKETING DEGREES: A CYBOK-DIGCOMP CURRICULUM FRAMEWORK.

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Title: EMBEDDING CYBERSECURITY COMPETENCES IN UNDERGRADUATE MARKETING DEGREES: A CYBOK-DIGCOMP CURRICULUM FRAMEWORK.
Authors: Vallejo-Blanxart, Àlex1 alex.vallejo@esic.edu, Laureckis Molla, Maria Eugenia1
Source: Marketing Management Association Annual Conference Proceedings. Spring2026, p74-86. 13p.
Database: Business Source Ultimate
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      – TitleFull: EMBEDDING CYBERSECURITY COMPETENCES IN UNDERGRADUATE MARKETING DEGREES: A CYBOK-DIGCOMP CURRICULUM FRAMEWORK.
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              Text: Spring2026
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              Y: 2026
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