"WILL IT SELL?" ENHANCING ENGAGEMENT IN PRINCIPLES OF MARKETING.
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| Title: | "WILL IT SELL?" ENHANCING ENGAGEMENT IN PRINCIPLES OF MARKETING. |
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| Authors: | Zank, Gail M.1 gailzank@txstate.edu |
| Source: | Marketing Management Association Educators' Conference Proceedings. Fall2026, p116-120. 5p. |
| Database: | Business Source Ultimate |
| ISSN: | 23253509 |
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