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"WILL IT SELL?" ENHANCING ENGAGEMENT IN PRINCIPLES OF MARKETING.

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Title: "WILL IT SELL?" ENHANCING ENGAGEMENT IN PRINCIPLES OF MARKETING.
Authors: Zank, Gail M.1 gailzank@txstate.edu
Source: Marketing Management Association Educators' Conference Proceedings. Fall2026, p116-120. 5p.
Database: Business Source Ultimate
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              Text: Fall2026
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