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消費者はブランド購買に何を求めているのか ― 抽象的マインドセットの時に消費者は「自己とブランドのつながり」を重視する ―.

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Title: 消費者はブランド購買に何を求めているのか ― 抽象的マインドセットの時に消費者は「自己とブランドのつながり」を重視する ―.
Alternate Title: What We Pursue by Purchasing Brands: An Abstract Mindset Leads Consumers to Value Self-Brand Connection in Purchase Decisions.
Authors: 杉谷 陽子1 yoko.s@sophia.ac.jp, 外川 拓2 t.togawa@waseda.jp
Source: Quarterly Journal of Marketing. 2026, Vol. 46 Issue 3, p288-298. 11p.
Database: Business Source Ultimate
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  Data: 消費者はブランド購買に何を求めているのか ― 抽象的マインドセットの時に消費者は「自己とブランドのつながり」を重視する ―.
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  Data: What We Pursue by Purchasing Brands: An Abstract Mindset Leads Consumers to Value Self-Brand Connection in Purchase Decisions.
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  Data: <searchLink fieldCode="AR" term="%22杉谷+陽子%22">杉谷 陽子</searchLink><relatesTo>1</relatesTo><i> yoko.s@sophia.ac.jp</i><br /><searchLink fieldCode="AR" term="%22外川+拓%22">外川 拓</searchLink><relatesTo>2</relatesTo><i> t.togawa@waseda.jp</i>
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  Data: <searchLink fieldCode="JN" term="%22Quarterly+Journal+of+Marketing%22">Quarterly Journal of Marketing</searchLink>. 2026, Vol. 46 Issue 3, p288-298. 11p.
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        Value: 10.7222/marketing.2026.043
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      – Code: jpn
        Text: Japanese
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      – TitleFull: 消費者はブランド購買に何を求めているのか ― 抽象的マインドセットの時に消費者は「自己とブランドのつながり」を重視する ―.
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            NameFull: 杉谷 陽子
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            NameFull: 外川 拓
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              Text: 2026
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              Y: 2026
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              Value: 46
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