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Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards.

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Title: Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards.
Authors: Fong, John1 (AUTHOR) John.Fong@mgsm.edu.au, Burton, Suzan1 (AUTHOR) Suzan.Burton@mgsm.edu.au
Source: Journal of Interactive Advertising. Spring2006, Vol. 6 Issue 2, p61-62. 10p.
Database: Business Source Ultimate
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  Data: Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Advertising%22">Journal of Interactive Advertising</searchLink>. Spring2006, Vol. 6 Issue 2, p61-62. 10p.
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        Value: 10.1080/15252019.2006.10722119
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 61
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      – TitleFull: Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards.
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            NameFull: Fong, John
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            NameFull: Burton, Suzan
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              Text: Spring2006
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              Y: 2006
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