APA (7th ed.) Citation

Sergius Koku, P. (2005). TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS. Journal of Marketing Theory & Practice, 13(4), 8. https://doi.org/10.1080/10696679.2005.11658555

Chicago Style (17th ed.) Citation

Sergius Koku, Paul. "TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS." Journal of Marketing Theory & Practice 13, no. 4 (2005): 8. https://doi.org/10.1080/10696679.2005.11658555.

MLA (9th ed.) Citation

Sergius Koku, Paul. "TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS." Journal of Marketing Theory & Practice, vol. 13, no. 4, 2005, p. 8, https://doi.org/10.1080/10696679.2005.11658555.