TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS.

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Bibliographic Details
Title:	TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS.
Authors:	Sergius Koku, Paul¹ Koku@fau.edu
Source:	Journal of Marketing Theory & Practice. Fall2005, Vol. 13 Issue 4, p8-21. 14p.
Database:	Business Source Ultimate

Description
ISSN:	10696679
DOI:	10.1080/10696679.2005.11658555