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THE RELATION BETWEEN SCRIPT COMPLEXITY AND COMMERCIAL MEMORABILITY.

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Bibliographic Details
Title: THE RELATION BETWEEN SCRIPT COMPLEXITY AND COMMERCIAL MEMORABILITY.
Authors: Lowrey, Tina M.1
Source: Journal of Advertising. Fall2006, Vol. 35 Issue 3, p7-15. 9p. 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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      – Type: doi
        Value: 10.2753/JOA0091-3367350301
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      – Code: eng
        Text: English
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        PageCount: 9
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      – TitleFull: THE RELATION BETWEEN SCRIPT COMPLEXITY AND COMMERCIAL MEMORABILITY.
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              Text: Fall2006
              Type: published
              Y: 2006
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              Value: 35
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