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THE RELATION BETWEEN SCRIPT COMPLEXITY AND COMMERCIAL MEMORABILITY.

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Bibliographic Details
Title: THE RELATION BETWEEN SCRIPT COMPLEXITY AND COMMERCIAL MEMORABILITY.
Authors: Lowrey, Tina M.1
Source: Journal of Advertising. Fall2006, Vol. 35 Issue 3, p7-15. 9p. 3 Charts.
Database: Business Source Ultimate
Description
ISSN:00913367
DOI:10.2753/JOA0091-3367350301