THE RELATION BETWEEN SCRIPT COMPLEXITY AND COMMERCIAL MEMORABILITY.
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| Title: | THE RELATION BETWEEN SCRIPT COMPLEXITY AND COMMERCIAL MEMORABILITY. |
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| Authors: | Lowrey, Tina M.1 |
| Source: | Journal of Advertising. Fall2006, Vol. 35 Issue 3, p7-15. 9p. 3 Charts. |
| Database: | Business Source Ultimate |
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