APA (7th ed.) Citation

Putsis Jr., W. P., Balasubramanian, S., Kaplan, E. H., & Sen, S. K. (1997). Mixing behavior in cross-country diffusion. Marketing Science (INFORMS), 16(4), 354. https://doi.org/10.1287/mksc.16.4.354

Chicago Style (17th ed.) Citation

Putsis Jr., William P., Sridhar Balasubramanian, Edward H. Kaplan, and Subrata K. Sen. "Mixing Behavior in Cross-country Diffusion." Marketing Science (INFORMS) 16, no. 4 (1997): 354. https://doi.org/10.1287/mksc.16.4.354.

MLA (9th ed.) Citation

Putsis Jr., William P., et al. "Mixing Behavior in Cross-country Diffusion." Marketing Science (INFORMS), vol. 16, no. 4, 1997, p. 354, https://doi.org/10.1287/mksc.16.4.354.