Mixing behavior in cross-country diffusion.
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| Title: | Mixing behavior in cross-country diffusion. |
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| Authors: | Putsis Jr., William P.1 bputsis@lbs.ac.uk, Balasubramanian, Sridhar2, Kaplan, Edward H.3, Sen, Subrata K.3 |
| Source: | Marketing Science (INFORMS). 1997, Vol. 16 Issue 4, p354. 16p. 3 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.16.4.354 |