Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy.
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| Title: | Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy. |
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| Authors: | Ferguson, Rick1 rick.ferguson@colloquy.com, Hlavinka, Kelly1 |
| Source: | Journal of Consumer Marketing. 2006, Vol. 23 Issue 4/5, p292-299. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 07363761 |
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| DOI: | 10.1108/07363760610681682 |
