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Using private label credit cards as a loyalty tool.

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Bibliographic Details
Title: Using private label credit cards as a loyalty tool.
Authors: Ferguson, Rick1 rick.ferguson@colloquy.com
Source: Journal of Consumer Marketing. 2006, Vol. 23 Issue 7, p374-378. 5p.
Database: Business Source Ultimate
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PubType: Academic Journal
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 374
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      – TitleFull: Using private label credit cards as a loyalty tool.
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              Text: 2006
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