APA (7th ed.) Citation

Darke, P. R., & Ritchie, R. J. (2007). The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust. Journal of Marketing Research (JMR), 44(1), 114. https://doi.org/10.1509/jmkr.44.1.114

Chicago Style (17th ed.) Citation

Darke, Peter R., and Robin J.B Ritchie. "The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust." Journal of Marketing Research (JMR) 44, no. 1 (2007): 114. https://doi.org/10.1509/jmkr.44.1.114.

MLA (9th ed.) Citation

Darke, Peter R., and Robin J.B Ritchie. "The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust." Journal of Marketing Research (JMR), vol. 44, no. 1, 2007, p. 114, https://doi.org/10.1509/jmkr.44.1.114.