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The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.

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Title: The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.
Authors: Darke, Peter R1, Ritchie, Robin J.B2
Source: Journal of Marketing Research (JMR). Feb2007, Vol. 44 Issue 1, p114-127. 14p. 2 Diagrams.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkr.44.1.114
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 114
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      – TitleFull: The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.
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              Text: Feb2007
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              Y: 2007
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