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Being 'Affective' in Branding?

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Bibliographic Details
Title: Being 'Affective' in Branding?
Authors: Zambardino, Adrian1, Goodfellow, John2,3 j.goodfellow@londonmet.ac.uk
Source: Journal of Marketing Management. Feb2007, Vol. 23 Issue 1-2, p27-37. 11p.
Database: Business Source Ultimate
Description
ISSN:0267257X
DOI:10.1362/026725707X178530