APA (7th ed.) Citation

Gómez, M. I., Rao, V. R., & McLaughlin, E. W. (2007). Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry. Journal of Marketing Research (JMR), 44(3), 410. https://doi.org/10.1509/jmkr.44.3.410

Chicago Style (17th ed.) Citation

Gómez, Miguel I., Vithala R. Rao, and Edward W. McLaughlin. "Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry." Journal of Marketing Research (JMR) 44, no. 3 (2007): 410. https://doi.org/10.1509/jmkr.44.3.410.

MLA (9th ed.) Citation

Gómez, Miguel I., et al. "Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry." Journal of Marketing Research (JMR), vol. 44, no. 3, 2007, p. 410, https://doi.org/10.1509/jmkr.44.3.410.