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Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.

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Title: Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.
Authors: Gómez, Miguel I1, Rao, Vithala R2, McLaughlin, Edward W3
Source: Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p410-424. 15p. 1 Diagram, 7 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2007, Vol. 44 Issue 3, p410-424. 15p. 1 Diagram, 7 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=25685166
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        Value: 10.1509/jmkr.44.3.410
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 410
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      – TitleFull: Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.
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            NameFull: Gómez, Miguel I
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            NameFull: Rao, Vithala R
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            NameFull: McLaughlin, Edward W
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              Text: Aug2007
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              Y: 2007
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