Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.

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Bibliographic Details
Title:	Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.
Authors:	Gómez, Miguel I¹, Rao, Vithala R², McLaughlin, Edward W³
Source:	Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p410-424. 15p. 1 Diagram, 7 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.44.3.410