Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.
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| Title: | Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry. |
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| Authors: | Gómez, Miguel I1, Rao, Vithala R2, McLaughlin, Edward W3 |
| Source: | Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p410-424. 15p. 1 Diagram, 7 Charts. |
| Database: | Business Source Ultimate |
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