THE EFFECTS OF PRESENTATION FORMATS AND TASK COMPLEXITY ON ONLINE CONSUMERS' PRODUCT UNDERSTANDING.

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Bibliographic Details
Title:	THE EFFECTS OF PRESENTATION FORMATS AND TASK COMPLEXITY ON ONLINE CONSUMERS' PRODUCT UNDERSTANDING.
Authors:	Jiang, Zhenhui (Jack)¹ jiang@comp.nus.edu.sg, Benbasat, Izak^2,3,4 izak.benbasat@sauder.ubc.ca
Source:	MIS Quarterly. Sep2007, Vol. 31 Issue 3, p475-500. 26p. 2 Diagrams, 9 Charts, 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	02767783
DOI:	10.2307/25148804